ع
عمر خالد
★★★★★
المحتوى واضح، وأحببت أن كل قسم ينتهي بخطوة قابلة للتنفيذ.
MarketingIntermediate
The Digital Marketing Playbook
Channels that work, budgets that don't leak
★ 4 (1 reviews)7 lectures1h 10m Total lengthLast updated: 28 Oct 2026
What you'll learn
- ✓Content strategy
- ✓Search engine optimisation
- ✓Paid advertising
- ✓Return on investment
- ✓A three-month marketing plan
- ✓A campaign tracking system
About this course
An integrated marketing strategy across content, search, ads and email, with measurement built in.
Curriculum
3 sections · 7 lectures · 1h 10m
Foundations2 lectures · 20m
- ▶Audience to messageFree lesson10′
- •Channel map10′
Execution3 lectures · 30m
- •Content that attracts10′
- •SEO fundamentals10′
- •Small ad campaigns10′
Measurement2 lectures · 20m
- •Campaign dashboard10′
- •Continuous improvement10′
Instructor
S
Sara Mansour
Data and product instructor
Worked with product teams across the region building a data-informed decision culture.